Coming Soon
At HuddleWealth, we believe every student-athlete deserves more than a moment of success—they deserve a lifetime of financial freedom. Born out of Eastern North Carolina and built by former athletes, student leaders, and financial experts, our mission is simple: to revolutionize financial literacy for the next generation of athletes.
Through personalized coaching, a dynamic mobile platform, and access to trusted financial professionals, HuddleWealth equips athletes with the tools, knowledge, and confidence to manage their money, protect their earnings, and build lasting wealth.
Whether you’re managing NIL income, planning your financial future, or just getting started, HuddleWealth is here to be your champion.
It’s time to huddle up and build student athlete wealth!
Meet our team
Jonathan Coleman
Jonathan Coleman
Co-Founder and President
Jonathan Coleman is a dynamic financial strategist, former Division I athlete, and mission-driven entrepreneur dedicated to transforming how student-athletes build and sustain wealth. As Co-Founder and President of Huddle Wealth, Jonathan merges firsthand experience from the locker room with professional expertise from the boardroom to lead the company’s vision for long-term financial empowerment in the age of NIL.
A student-athlete at East Carolina University, Jonathan leveraged his athletic discipline and academic drive to earn an MBA with focus in finance. He went on to sharpen his skill set through roles in banking, where he gained a deep understanding of the financial systems many young earners are excluded from. Recognizing the urgent need for culturally relevant, athlete-focused financial education, Jonathan co-founded Huddle Wealth to bridge that gap.
Under his leadership, Huddle Wealth has grown into a comprehensive platform that connects athletes with certified financial advisors, tax professionals, and investment resources—all while delivering gamified, accessible education tailored to the student-athlete lifestyle. Jonathan’s approach is grounded in strategy, but powered by empathy: he’s seen too many peers go from NIL deals to financial distress, and he’s committed to rewriting that story.
Jonathan’s leadership is fueled by his belief that financial literacy isn’t just a skill—it’s a form of equity. Through Huddle Wealth, he’s building a new playbook where student-athletes can move from income to impact, and from short-term earnings to generational legacy.
Jonathan Coleman
Anderson Ward
Co-Founder and Head of Strategy
Anderson Ward is a purpose-driven entrepreneur and strategic leader passionate about equipping student-athletes with the tools to build long-term wealth in the NIL era. As Co-Founder and Head of Strategy at Huddle Wealth, Anderson brings a unique blend of institutional leadership, marketing expertise, and lived experience to the forefront of athlete financial empowerment.
Before launching Huddle Wealth, Anderson served as Student Body President at East Carolina University, where he also held a seat on the University’s Board of Trustees. There, he helped steward over $1.4 billion in university assets and championed initiatives that improved financial transparency and access for more than 28,000 students. His track record of advocacy and impact-driven leadership continues to shape Huddle’s mission: breaking the cycle of financial illiteracy among high school and collegiate athletes.
Anderson’s work at Huddle Wealth centers on building smart, scalable systems that connect athletes with certified financial advisors, NIL attorneys, tax experts, and financial education—all under one powerful platform. With a bold vision and Gen Z-savvy communication style, he leads strategy with the same intensity athletes bring to game day.
Currently pursuing his MBA at ECU, Anderson is sharpening his focus on finance, digital innovation, and strategic growth to ensure Huddle Wealth not only keeps pace with the fast-moving NIL landscape—but defines the future of it.